Okay, I accept the fact that social media is a fundamental part of how we as individuals (and the institutions we work for) communicate with and engage segments of our audience. I’m so convinced of this that I even began using Twitter a month or so ago and already have over forty brave souls who are following along @JimHirsch1953.
Recently the daily deal sites have been getting a huge amount of attention and a number of us have dabbled in using them to find new audience members. This is probably good news for people looking for arts events on a budget, but I’m not so sure that it is serving the organizations that use them. Unless you figure out how to get the people who signed up for your event through Groupon, Living Social, or one of the other services to join your email/mail list, you really have no way of encouraging repeat business. Plus, you have offered a pretty steep discount to get them in the door.
Is this a good business practice? One other question. What is the best use of social media for our classical music organizations? Who is doing this the best in your opinion?
One last quick plug. The Chicago Sinfonietta is performing a free concert in Millennium Park on Sunday, August 14th at 6:30 pm. Here’s a link to our new Music Director Mei-Ann Chen discussing this free concert. Join us!