On June 8 & 9 Opera Africa will be performing UShaka, the musical telling of the life of legendary Zulu warrior Shaka. Seventy singers from South Africa have flown to the U.S. to bring this incredible performance to the Ravinia stage. Before the perfomance, Opera Africa will be participating in several community outreach events including a choral exchange with three professional choirs (Lira, Ngoma, and the Chicago Chamber Choir) on Friday, June 2, and with six high school choirs on Monday, June 5. This is a fantastic opportunity for the UShaka cast and the local choirs to blend their styles, a learning experience for them both. We are especially excited for the high school choirs, who will present a pre-concert performance before both UShaka concerts here at Ravinia. It should be very interesting to see and hear the interaction between these widely varied choirs, a fantastic opportunity for everyone involved.UShaka is also exploring the local community, bringing their unique sound and story to the Chicago Botanical Gardens on Saturday June 3 and the St. Sabina Church morning service on Sunday June 4. We’re eager to see UShaka take an active role in the community, giving the Chicago area a glimpse of African culture. These are all great chances to see UShaka live before their Ravinia premiere on Thursday and Friday. ~Nick Rego, Marketing InternNick is this summer's marketing intern. He will be a junior at the University of Wisconsin-Madison, and he is majoring in English and Art History.
Some weeks ago an article (whose link is no longer available) appeared in the New York Times about a project put together by the Chamber Music Society of Lincoln Center. The Society organized a group of teenagers to meet once a week to talk with the Society’s artistic directors and others about classical music, as it looks to the group to help them figure out how to reach a younger audience. I thought this was a splendid idea and called the executive director of the Merit School of Music, Duffie Adelson, to see if she could put together a group of kids to help WFMT figure out the same thing. Because although WFMT ranks 15th out of 40 stations in Chicago in total audience (about 375,000 people tune us in at least once a week) we could be doing much better in the all-important demographic category of 25 to 54 year old listeners. Saturday morning, Duffie managed to get six or seven young people together in a room to talk about WFMT. Three or four adults showed up, as well. These were young people who were already turned on to classical music and to WFMT because all Duffie did was put up a notice offering the opportunity to speak to people from WFMT. She didn’t corral them into the session -- they volunteered. In the rough order in which they came out, here are some of the ideas and observations they offered: - Put on a day-long party for young people where you talk about the station and classical music in a variety of ways. Make it fun and interesting, in that order!- Put more young musicians on the air. Not just soloists (which you already do) but chamber and larger ensembles such as bands and choirs. That will help spread the word about WFMT. - Get kids to perform on your folk music programs. There are a lot of gifted kids out there who sing folk music. - I like it when you give information about the music or the composer before you broadcast a composition. (Our announcers do quite a bit of this, and do it very well.)- Way too much opera and vocal music. (They were all in agreement about that; except one parent, who felt compelled to say her week was not complete with the opera on Saturday afternoon.)- I study the flute and I’ve met the CSO’s principle flautist, Matthew Dufour. He gave me a lesson once. I’d like to interview him on WFMT. - I’d like to co-host a shift on WFMT. I’ll pick the music and the announcer can talk to me about my choices. - From a parent: outreach! You need to get out into the community more. I’ve been listening to WFMT for 35 years and I can pinpoint the day I started. It was when Jim Unrath came to our school and gave a talk. He turned me on to WFMT and every time I heard his voice from that point on it meant a great deal to me and I've been listening ever since.- Today Rachel Barton Pine was on the air with two of her students. We caught some of it but only by accident. You should send out emails every time something special is about to happen. (Note: we send out an email blast about twice a month. Clearly, that’s not often enough.)- You need more diversity in your programming. Latin American and African American composers, for example. And newer music. Not necessarily way out stuff, but stuff that you can listen to but by younger composers who are still around. - You need to get away from the stereotypical way people think of classical music which is that it’s stern and difficult. Loosen up. When I listen I sometimes feel as if I’m “locked up in a protocol.” - Broadcast more music for band and wind ensembles because a lot of kids play in them at school. Throughout the 90 minutes we spent with these young people, we heard about two programs over and over and over again; From the Top and Exploring Music. They all loved these programs, especially Exploring Music. I was joined this morning by the producer of Exploring Music, Noel Morris, and her husband, Vic Muenzer. Both Noel and Vic are passionate about the need to introduce young people to classical music. Vic is the conductor of the Imagination Symphony in Oak Park. We were also joined by Ruth Kane, who is a development specialist and is interested in helping turn young people on to classical music. Vic and Noel recorded everything on tape. My great thanks to Vic, Noel and Ruth for joining me and coming up with some great questions. We’ll edit the tape at some point and put it on our Web site. I concluded the session by asking the young people to record endorsements for our next pledge drive, so you’ll hear some of their voices in June. If you have suggestions for ways to attract a younger audience to classical music, please post your thoughts. I think I can speak for all of the organizations associated with chicagoclassicalmusic.org when I say that we’re all trying to attract young people to participate in our events, so we’d all be interested in your comments, observations and suggestions.
Last Sunday's New York Times Arts & Leisure section had a front page article written by Allan Kozinn about the state of classical music. His premise is that classical music is not only quite healthy, despite all of the dire predictions to the contrary, it is in fact entering a golden age of popularity. Mr. Kozinn cites a number of statistics to illustrate his points, including the increasing number of performances presented each year, the growth of digital downloads, the number of new concert halls being built, and the fact that the "Baby Boomers" are entering their prime classical music consumption years. I agree with most of Mr. Kozinn's points but do want to make a few comments.
In the past, the approach of Memorial Day weekend meant the season was officially over for all of us at the Elgin Symphony Orchestra. But no longer! For the first time, the ESO has expanded its regular season past Memorial Day, with our final Classic Series concerts on June 2, 3 & 4. Our 2005-2006 Season will come to a close with a program full of some of the greatest stories told through music.The centerpiece will be Rimsky-Korsakov’s symphonic masterpiece Scheherazade, featuring ESO’s concertmaster Isabella Lippi on violin. Under the baton of Music Director Robert Hanson, the concert will also include Mother Goose Suite by Ravel and The Sorcerer’s Apprentice by Dukas (better known as Mickey Mouse’s big number in Disney’s Fantasia).The addition of the June concert takes the ESO’s Classic Series from a seven concert series to an eight concert series, making it our biggest season to date. It has been a long but thrilling year; we hope you can be there to celebrate its finale!
Next week I have the opportunity to attend the American Symphony Orchestra League Conference in Los Angeles. The American Symphony Orchestra League is a non profit service organization that provides leadership and service to American orchestras while communicating to the public the value and importance of orchestras and the music they perform. Founded in 1942, the League serves nearly 1,000 member symphony, chamber, youth, and collegiate orchestras of all sizes. I’m excited about the Conference for several reasons. It’s an opportunity to hear the LA Phil in its new home, the Frank Gehry-designed Disney Hall, and also the Pacific Symphony Orchestra, too. Hearing two orchestras in that space over two days will be really exciting. And for me, this will be interesting because I work in another Frank Gehry concert facility – Chicago’s own Jay Pritzker Pavilion in Millennium Park.The Conference also offers seminars, including sessions on audience development, marketing and fund raising; professional development opportunities; meetings for managers, trustees, conductors and musicians, as well as a much needed meeting ground for those of us who work for symphony orchestras. Just being with your colleagues, sharing ideas, and yes, even commiserating, helps to recharge one’s batteries.I’ll blog from LA and am sure there will be plenty to report.